“Creativity isn’t about wild talent as much as it’s about productivity,” says management science professor Robert I. Increasingly, the consensus seems to be moving away from this idea, towards an inescapable truth: that creativity and productivity cannot exist without each other. Or is it to hammer ideas out at a rate of knots, flooding your page with a tirade of (mostly unusable) ideas – in the hope that one nugget of gold emerges?Ĭreativity and productivity are often seen as opposites: mutually exclusive drivers that are not only difficult to achieve in tandem, but are somehow incompatible.
Is it to spend long hours sitting in front of a blank piece of paper waiting for divine inspiration before getting started? What’s the best way to do incredible creative work?
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